The nanny state is real. Or was real. Maybe it still is. In the 1950-70s, it definitely was a thing in Sweden. The socialstyrelsen, the Swedish National Board of Health and Welfare filmed and distributed several educational videos for housewives and stay-at-home-moms. These infomercials which were shown in the cinemas during weekday afternoons and are said to be a unique phenomenon for the Nordic countries. National celebrities appeared in the movies that instructed the good wives of Sweden on how to plan their housekeeping. (And of course, it was giant supermarkt chain ICA that was involved in the production.) A particularly popular film was “Fru Plotter och Fru Planér”, depicting two housewives that could not be more different: Fru Plotter, the negligent lady that has to go to the store every day because she is not planning well and Fru Planér, who buys large quantaties and sticks to her weekly meal plans.
My co-worker sent me a movie that’s circulating on Facebook right now and surely hits a nerve with us sleep-deprived young people. The Swedish state explaining how to get a good start in the morning:
My co-worker is actually extremely good at imitating the narrator voice. I now want to make a movie about our work place with her narrating in the 1970s voice.
Del 5 i citat-samlingen:
“Det var längesen vi kollade på prinsessan Estelle. Jag ska googla lite bilder”.
“Den här Ikeakatalogen luktar prutt”.
“We think it is way too warm here.” German external co-worker: “Yeah, for you polar bears it might be a little hot.”