Last month, I took over the community management for one of our clients. Community management means administering Facebook, in case you wondered. You actually have to be qualified to do that, believe it or not. There’s a lot of things that can go wrong (maybe even more on Twitter) and the point is to convey the brand mantra your client has created, so you cannot simply slap out your creativity and go all crazy.
The past three months, I have only been evaluating what others have decided to put online. In community management, interaction is your benchmark. Through the evaluations I got a bearing of what a lot of interaction is (300 likes and 12 shares) and what little interaction is (8 likes and no shares). So I made my first editorial Facebook calendar, had it greenlighted by my colleague and then the client (or rather four people on the client’s side – talk about intimidation) and hoped to get 10 likes, being a digital native and all. Since then, every time one of my post goes online, it has become a highlight of the day to see the numbers! I must have struck a chord with the followers, the crowd’s eating it up! Given that I am personally quite far from the target group (location, age, gender, habits), I am very glad to see that. So far all my posts (okay, it is only three so far and maybe I’ll flop completely in November) have like ranges in the 300s and phenomenal shares rates of 35. And just today, my colleague and I finalized the new editorial plan which I think turned out to be a good one as well. It shall be exciting to predict the like rates for this one as well, and I will be more eager than ever to do and present the evaluation! Now I am just waiting for the day Ingrid hires me for her community management. (That’ll be a day as glorious as last Friday when Visit Sweden decided to follow me on Twitter!)
P.S.: You did realize the headline was an ABBA quote, right? Last week, my colleague, in an attempt to make me stay longer, put on “Hasta manana” and when I knew the lyrics from the first word, she exclaimed, “Oh my God, she knows the text!”